PSI on Alibaba
Author: Monica Wang
First, I will make simple introduction about Alibaba International Trade Site. It’s a cross transnational B2B (business- to- business) online trading platform. It serves millions of buyers and manufacturing suppliers of the world. Businesses can sell the products to the other nations, or buy the oversea products through the Alibaba international trading market. PSI join the Alibaba B2B platform in 2014. We hope that we can increase the amount of customers in addition to existing stable customers and reach the lasting management and development, letting PSI move to tke international stage and be known.
PSI is an electronic manufacturing service factory. But we don’t have our own products. So how should we post the products on the Alibaba trading platform?In the beginning, it really confused me to manage the Alibaba International Trading platform. But from the executive officers I was given some directions. I know that the customer’s products can’t be represented as our own. We just satisfy every customer’s need by PSI’s professional servicing of SMT, DIP, ASSY, Testing and Packing. So from this, PSI’s products are the professional services and production processes from each department. I found the goal and motivation to put the products on shelf.
With the help from all departments in about two months, we finally put the products on shelf on the Alibaba trading platform. We found that the expose and click through rate of products had slowly increased. It really was a good news. But, in the international trading platform, we have millions of buyers and manufacturing suppliers likes us, competing on the worldwide market. And how do we compete in the market, and let buyers find our products? This goal really needs to be achieved step by step. First we should use effective key words, which promotes the product exposure, have the product links be clicked through by the buyer of any chance. Then the buyer would make further inquiry. Both the buyer and seller will carry on the technical communication. We will, step by step, head for the door of success - real orders.
In the international trading platform, we will manage every part of the work as thorough as possible. We continually manage the old and new products, manage the effectiveness of key words, and design the PSI product webpage on Alibaba platform. And we have planned to insert hyperlinks to the Alibaba website on the original PSI web site. So the visitors can also enter the related Alibaba web pages when visiting PSI’s website. They will be able to understand PSI more.
PSI still have a lot of challenge in the future. With the trust of the customers, we work hard for the customers, and we do our best to serve every customers!